LinkedIn is the perfect social media platform for anyone looking to build their professional portfolio while connecting with people who are looking to do the same. Since LinkedIn’s users are made up of entrepreneurs, CEOs, marketing and sales reps, and other business professionals, it’s a great place to advertise to a highly qualified demographic. Advertising on LinkedIn is more expensive than other social media channels, but it also leads to a relevant audience viewing your ads, and highly qualified leads. Since LinkedIn advertising can get expensive, it’s important to ensure your ads are high quality and delivering to your target market. Keep reading for the 7 best LinkedIn Ad tips that will drive conversions.
Determine the Type of LinkedIn Ad The type of advertisement that you choose to run on LinkedIn will be determined by the content you are looking to share, your target market, as well as your campaign goals. Every type Business Phone List of ad has its pros and cons, and not every type of ad will work for every business. Below I’ve listed some of the most popular ad types for you to consider. Sponsored Content Essentially, sponsored content are posts that are promoted. You can promote any of the content you have previously shared by clicking “Boost Post” or you can directly create a sponsored post in your LinkedIn Ads Manager account. Sponsored content can be used for a variety of reasons, including increasing brand awareness, traffic to your website, and generating engagement and followers.
Sponsored content also can look like organic content, so it seems less like an advertisement than some other forms mentioned on this list. Almost every type of business can benefit from sponsored content ads. Message Ads This is one of my favorite LinkedIn ad tips. I’m sure you have gotten your fair share of message ads on LinkedIn. When you set up message ads, you will create personalized messages with very specific content and a call to action. Message ads are delivered to highly relevant audiences and are only delivered to people who are active on LinkedIn, so you don’t need to worry about the message not being seen or delivered. While the max suggested number of characters is 1000, messages with under 500 characters have a 46% higher click-through rate. If you want more information about how to reach out to your prospects on LinkedIn, check out this article.