Every time you interact with your audience, you build your brand and increase the chances of attracting customers and earning free word of mouth marketing. Another option to increase branding is to run PPC campaigns to display ads alongside your organic rankings. This double brand effect is known to increase clicks by more than 30% instead of just being in one or the other. Advertising Continue reading below Turn your rented space into a long-term lease , it is possible to maintain top search engine rankings for the long term and make the most of them when you have them. Ultimately, Google just wants the best tenants in their search results pages. That means you have to serve the searcher's needs better than everyone else on the page. Implementing the factors mentioned above will allow you to obtain an extension of your lease.
But if you don't do them well enough - if your fax list competitors do them better than you - you could be expelled at any time. Ultimately, Google decides who rents its space and who doesn't, but the factors mentioned here have a big influence on who stays or enters the search results. Maybe one day you'll get the trunk too, but while you're at it, don't just sit back and "enjoy while it lasts." You have to work to keep it. And while you have it, grab every last ounce of value you can, because you never know when Google will decide you're no longer worthy. Boring content is fake. It turns off readers, alienates potential customers, annoys your fans, and levels your content marketing efforts. Is there a time when you should try to write boring content? In fact, yes, there are. “Boring” content is dry, factual, heavy, tedious, detailed, slow and lacking in adventure.
This does not excite the imagination at all. It's so uninteresting it hurts. Am I suggesting you write boring content? Here's the thing. Boredom is in the eye of the beholder. What you might discover by creating technical how-to's, comprehensive guides, and in-depth support is that "boring" content isn't really boring. Three Types of Boring Content There are three main types of boring content. Tech Tips: This type of content usually starts with the phrase “how to”. You've read this stuff before, researched it before, and maybe even benefited from it before. The internet is full of how-to guides. You can learn to do just about anything, from innocent to infamous. Comprehensive Guides: Comprehensive guides are the most important - long, endless discussions that provide everything you need to know about a particular topic.