How do you recognize relevant BB leads? The be-all and end-all of a lead list is of course that it is not just a random collection of any random companies or contacts but that your marketing and sales team can work successfully with it. Therefore when creating the list you should make sure that you only collect leads that are relevant to your purpose. But how do you find these? Define individual criteria First determine which criteria make up relevant leads for you. Who is your target group? What must be fulfilled so that a company or decision-maker can be successfully converted to a customer.
Look at your existing customers and take the time to analyze them in detail. For example create a ranking of which customers bring the most sales which have been loyal to your company Latest Mailing Database the longest which were the quickest to win etc. the list can be expanded as required. Now you can find out which criteria stand out in these rankings. For example do the top companies all come from one industry ? Do you notice that theIs the number of employees in a certain range does a geographical location stand out or certain areas of the company ? You will surely find some criteria that you can set for your lead generation.
Select prospects through inbound measures Inbound marketing is an important part of generating suitable prospects or high-quality leads. If you already think about your target group when creating the content and take their interests into account companies will mainly stay on your website or blog or download content that you also want to win as customers. Free test phases or newsletters - always with the secure double opt-in - also attract exciting prospects. Nevertheless you should also check lead lists created by inbound measures afterwards in order to filter out unsuitable leads . private individuals. Create BB lead lists with inbound marketing Pay attention to sales triggers Sales triggers are also a good indicator of relevant leads.