Editing Recognizable and transparent situations, personalities and values Ban on "ego trip brands" , companies that want to appear "bigger" compared to what they are. If Youtube still maintains a leading position among the most used channels for video marketing initiatives – 92% of digital marketers admit they cannot do without it – TikTok (together with its micro influencers) offers companies the opportunity to reach generations younger , basically elusive and mysterious, through marketing campaigns that take advantage of instantaneous or very short-lived videos.
This because: Short videos are engaging, easy to create, and relatively inexpensive Brands have figured out how to stimulate interest and creativity in customers by promoting mobile number list user generated content (UGC) strategies The first social network to launch video micro-content was Instagram, with its Reels. The trend will continue to grow , due to the fact that the attention span is decreasing from generation to generation and that almost all influencers already use these formats today. "Social media has connected people by providing a platform to share content. Digital marketing has integrated social media into sales and customer service processes." Social media trends 2023. The end of an era Serena.
Calabro Social media and community marketing consultant 2. Until recently, brands were hunting for influencers with a large number of followers, the so-called macro influencers. TFor some time now, the nano influencers (with less than 10,000 followers) and micro influencers (who have between 10,000 and 50,000 followers) have been the most sought after , once again for a question of authenticity , central to any influencer marketing strategy. Laureal Mitz, founder and CEO of Elevate My Brand explains it best: "Authenticity is the key to a true digital presence. For this reason, micro influencers will be central to social media marketing strategies in 2023, and brands know it . they are small communities of sincere loyal fans whose.