Advertising Continue reading below Generate more leads and more sales. HubSpot found that businesses with a regular blog generated Photo Background Removing 126% more leads than those without. With more leads, you are more likely to sell. Receive big benefits for a small investment. The Content Marketing Institute found that while content marketing costs 62% less than outbound marketing, it generates more than three times as many leads. You can create content on a very low budget and still get results. You can get all of this and more, even if you're a small business, if you fully commit to content marketing. I'm not going to lie to you - it won't be easy or quick. Photo Background Removing Some believe it takes at least six months to see results from a content marketing initiative. Personally, I've seen him do it for weeks. It all depends on how much time and effort you have to invest. With the right content and promotion, anything is possible.
Content Marketing Success Stories for Small Businesses What would I be if I didn't back up my assertions with real examples? What is fraud? As such, here are five examples of small businesses using content marketing to huge success. Co-Schedule Photo Background Removing CoSchedule WordPress marketing calendar I really look forward to reading the new CoSchedule blog post every week. It's always informative, easy on the eyes, and actionable. What I love about CoSchedule is that they are committed to writing content before they even write their first piece of code. They started blogging before their product launch, in March 2013 – just two guys Photo Background Removing telling the world about their ideas. Advertising Continue reading below Three years later, in July 2016, they hit 100,000 blog subscribers and $2 million in annual recurring revenue. In short, they went from a two-man team Photo Background Removing with an idea to North Dakota's fastest-growing tech startup.
The story of their startup's death is an interesting one. See, they tried content marketing. They apparently did everything right… but it wasn't enough. Traffic was not increasing. Advertising Continue reading below Their biggest mistake? They didn't write about Photo Background Removing what mattered to their audience. They chose unattractive subjects. Not on purpose, of course - they didn't know any better. So how did they turn the tide? They started asking questions. They asked their customers what they needed help with and scoured forums like Reddit to find what people were struggling with. Then they answered these questions directly with their blog. Now they have 250,000 subscribers and over $5 million in annual recurring revenue – again, all thanks to content. Dollar Shave Photo Background Removing Club Dollar Shave Club is one of my favorite content marketing success stories. You've seen their viral video, I'm sure - you know, the one with the bear, the machete and the raining money.