A great support for the work of sales departments can be the help of marketers who have data that will allow you to more precisely determine who your ideal customer is and what their habits are. used by marketers can help salespeople better reach decision makers and close sales opportunities more effectively . What tools to use to create sales personas? The world of marketing is rich in all kinds of tools that allow you to measure specific indicators. Unfortunately not every marketer uses their potential. .Google Analytics The basic tool that I recommend reaching out to is of course Google Analytics. The report to consider is the Customer report .
There you will find among others information about age gender location interests but also learn about the devices used by people visiting your website. In the Mobile Traffic and Technology section you will find information on phone whatsapp mobile number list models operating systems and browsers. You can also see what content users are interested in by location or by the social network they came from. analytics in sales process google analytics The tab that should be of particular interest to salespeople is Audience > Technology > Network . Why am I mentioning this? Because many companies have their name set as the ISP name. In this way you are able to identify the companies from which users come to your website.
You can read more about this lead generation method here B B lead generation based on data . .Google Ads If your company runs paid advertising activities be sure to check out Google Ads. Check places like Demographics . There you can for example compare individual groups and compare those who saw or clicked on the ad with those who converted. Also check the Placements report which will show you on which pages your ads are displayed e.g. remarketing banners . Thanks to this you will get to know your personas better and see what websites the people to whom the ad was targeted are viewed.