Data is the key to fixing problems faster across your ecommerce operations, from technical support to customer relations. Optimising ecommerce revenue starts with collecting the greatest amount of data about each visitor – then using it to drive frictionless, personalised digital journeys. When you truly understand why your customers behave as they do, you have the power to deliver an optimised experience that leads to maximum revenues, generates greater profit, and nurtures happier customers.Smartly’s Ryanne Laredo on creativity, privacy, and diversity in social advertising
The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results.
Ryanne Laredo is CCO at Smartly.io – a social advertising automation platform. I recently caught up with Ryanne to discuss her role in depth, how data can enhance ad creativity, and her thoughts on the future of the industry.
Tell me about your role…
In April 2021, I joined Smartly.io where I serve as the Chief Customer Officer. In my role I lead the Customer team and support Smartly.io’s mission of enabling brands to power effective ads and automate every step of social advertising to unlock greater performance and creativity.
While no day is “typical”, a typical week includes meeting with leadership from customers and our core platform partners to discuss any challenges and opportunities for us to deliver on Smartly.io’s mission. We spend time understanding what is keeping customers happy and accelerating growth by examining data, behaviours, and having a wide range of direct and indirect conversations with team members and customers, alike.