"When the search system receives a query that has elements characteristic of an answer search query, the search system can identify a corresponding response comprising elements characteristic of a response to a response search request. The search system can company employee list then generate a presentation that prominently displays an answer to the answer search query. Answer boxes are sometimes referred to as featured snippets, direct answers, and zero ranking, among other terms. Answer Box Scores The patent describes the process of generating the response box and includes this step: "(To calculate) a respective score for each of one or more passages of text appearing in each document identified by the search results, the score company employee list for each passage of text being based on the number of one or more types of answers corresponding to the passage of text ." Earlier in the patent, a response type was defined as "a group of response elements that collectively represent characteristics of an appropriate response to an answer search query." What does this mean for digital marketers who optimize content for answer boxes? The patent asks the question: does content with more types of answers win the answer box? For example, if page A contains a graphic, two respective paragraphs of text, an image and a bulleted list which all qualify as answer items, does this page receive a higher score than page B which company employee list contains only paragraphs of text? Even if the text on page B has higher scores than the paragraphs of text on page A? In other words, does a page with more response types