Today, several major players, including Huanju Group, Music Entertainment Time, and Pure Child City, have established front offices in Japan, opening up the market with the help of Japanese people who are really familiar with the place. On the one hand, local employees must be able to give more accurate suggestions in the design of products and operational activities. More importantly, Japanese partners are usually very vigilant against foreigners. In the process of cooperating with anchors, guilds, enterprises, etc., if local employees communicate and negotiate, they can easily let go of their defenses. Conducive to the smooth progress of cooperation. Talking about the uniqueness of the Japanese market, Summer also cited a small example. Japanese people like cute things and mascots very much, and many local apps have related IPs and peripherals. When MICO first entered the special leads market, it launched the mascot Coco and designed puppets, water cups, and masks around this image. These peripherals are now very popular among streamers and users, he said, but in other markets, these are not necessary." It can also be seen on the official Twitter account of Bigo Live that as it enters the Japanese market for a longer time, the number of posters and activities around the product mascot is also increasing. In February Bigo Live and Sanrio held a cartoon image linkage event. It is known that the market is difficult to change, and manufacturers choose to be changed by the market to adapt to this environment. After putting aside their accumulated experience and achievements in other markets around the world, Chinese companies are starting to re-look at this unique market. They operate with a completely localized perspective, build local teams, be smarter to please users, spend money to build brand awareness and finally squeezed into this market. Judging from the current market structure, Japan's local platform is still strong. Moreover, with the rapid growth of the market size, it is inevitable that more people who are jealous will enter the market, and new competition and collisions are inevitable.